SpectraGift℠ Gift Card Program

As merchants seek new ways to broaden their appeal while maximizing revenue, the popularity of gift cards has exploded. They can quickly expand a customer base with very little investment and they provide immediate cash while the product or service is supplied at a later date.

SpectraGift can help merchants:

Drive Sales

  • 61% of Gift Card holders spend more than the gift amount
  • 75% of customers spend 60% more than the value of the card
  • 10–15% of all customers do not redeem remaining Gift Card balances
  

 

Increase Cash Flow

  • Gift Cards eliminate cash refunds, the unused value is retained on the card
  • Retained Gift Card balances lead to repeat visits and increased sales
  • Customers pre-pay for Gift Cards so you have cash in hand      
  

 

Reduce Fraud, Improve Security

  • Gift Cards are not activated until they are sold to the customer
  • Gift Cards cannot be used if it is fraudulently obtained from your business
  • Gift Card accounts can be suspended if the card is stolen or lost 
  


Targeted toward offering smaller to mid-sized merchants, SpectraGift offers ISOs a number of key advantages.

Reduce Fraud, Improve Security

  • Increase your portfolio value by locking in your merchants
  • Bolsters your upfront and residual commissions
  • Reduces merchant attrition due to gift card program switching costs 
  

 

SpectraGift allows you to do all this and more, enabling you to compete on value rather than rates!